Livestreaming vs video: what’s better for your next event?

25 June 2018


The only rule in the video age is that every event needs to incorporate it. Videos help you reach a larger audience, capture attention and brand yourself at the leading-edge of your industry.

But should you use professional video production services to give your audience a clean-cut view of your business, or opt for the excitement of a real-time live feed? That all depends on the type of event you host, your audience and the message you’re trying to communicate.

The benefits of professional video production

It’s easy to see why businesses have turned to video to sell the excitement of an event – every minute, more than 100 hours of video are uploaded to YouTube according to its press site. Video has the power to amaze people with dazzling sight, sound and special effects, to promote an event before it even begins or give fans a taste of what they missed out on.

The medium has numerous benefits that can make your event even better:

  • With a professionally produced video, you can advertise the best bits of your event and promote it to people who were unable to be there.
  • Video can help build excitement before an event begins – which will increase sales.
  • The ability to produce a high-quality video shows that your business is market leading and committed to delivering on content to a contemporary digital audience.

The benefits of professional livestreaming

Live video burst onto the scene a few years ago and has proven to be a game changer for businesses who want to reach their audience digitally. New York-based enterprise Livestream claims the medium can have an immediate sales impact; over two-thirds of live video viewers are more likely to buy an event ticket after watching live content of that same event. Similarly, 45 per cent of surveyed livestream audiences would pay for exclusive coverage from a favourite speaker or performer as of the same source.

The video medium has its own major benefits, aside from impacting your event sales:

  • Livestreaming offers audiences who couldn’t attend an event the chance to experience the vibe in real-time.
  • Live feeds encourage real-time interaction between presenters and fans.
  • This medium presents a more ‘human’ side of a business because it’s not as polished as a professionally produced video.

What occasion best suits each?

With both marketing methods so effective, it can be difficult figuring out which one to use for your next event. In order to determine whether a video production or a live feed would be more appropriate, consider these questions:

  • Do you want to promote your event before and after it actually happens? Obviously, with the immediate nature of livestreaming, once the event is over the feed loses its appeal. A professional video helps you to capture and channel the excitement of your event to promote it and future editions.
  • Who are your audience, and when are they consuming content? If your brand targets a particular demographic, find out when they’re most regularly online. If you can host your event at that time, a live feed will build a fever pitch of excitement. If you can’t, video services would be more appropriate.
  • How do you want your business to come across? If you want to communicate a more personable tone, a live feed is a good option. This way, viewers can see everything that goes on with no filters or editing and can ask questions to presenters and speakers in real-time.
  • Do you want your audience to be involved? If you want your audience to participate in your educational or informational virtual event, a planned livestream, including a live Q&A, is a winner. There is also the opportunity to play existing video during the stream at these events, to capture the effectiveness of the two video mediums.

CMS Australasia’s video and streaming services

Whether you opt for a live feed or a professionally-produced video, CMS Australasia has the equipment and expertise to pull off a memorable event. We’re able to produce a video from concept to editing or can deliver a professional livestream. But don’t take our word for it – to get a more complete picture on the video and streaming services we offer, contact the CMS Australasia team and request a proposal!