As defined by the Content Marketing Institute, content marketing represents “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
Effective content writing is able to engage and entertain audiences while achieving business goals such as increasing conversions and sales, boosting mailing list and newsletter subscriptions and more. Simply put, well-written content is work that people actually want to read.
Content Marketing in Business
The content of your site can positively drive search engine results, and in turn attract traffic to your page. The more traffic comes through, the more established your organisation will be as an industry leader. In today’s increasingly web-based marketplace, the quality and quantity of the words you write directly impact your business’s ability to compete.
Writing Effective Content
Inc. had some tips to follow when creating content for your website. Write for the audience, not for yourself. Use layman’s terms, don’t get too fancy or creative and don’t oversell. Focus on communicating the benefits your business can bring to the client, not on showboating. You should also make sure you express an intriguing opinion through your content.
Your writing should be purposeful, and your reader should come away from it with a clear idea of how they should proceed. Finally, and perhaps most importantly, you need to be technically correct. Improper spelling and grammar is a surefire way to lose your reader’s trust in your credibility as a voice of the industry.
The Most Powerful Content is More Than Just Words
According to AttendStar, online content enhanced with interesting images gets 94% more views than content without images: Visuals are processed 60,000 times faster than text, and can improve learning by up to 400%. All these statistics should make it clear that your content should be more than just words. It’s important for your business to prioritise creating visual content as part of your overall marketing plan.
As dynamic as images can make your content, videos and animations are even more effective. We live in a fast-paced, tech-driven world, and your business needs to keep up to compete. Your website, ticketing, events pages, ads and all other marketing must include videos and images wherever possible.
Video Production and Graphic Design
If you are looking for expert help in creating visual content for your website, CMS Australasia offers services in these areas. Learn more about our video production and graphic design services and how they can help take your business to the next level.