People like to say that a picture is worth a thousand words. This is true across cultures and experiences. Polaroids from when you were young tucked into old albums bring up memories you didn’t even know you had. Similarly, today’s social media “memories” allow us to look back on the moments we deemed photo-worthy and remember those good times.
The stories these images tell have the potential for more than just sentiment. Storytelling plays a large role in the business world, as a part of branding and business development.
According to Virtual Speech, some advantages of storytelling in business are maintaining attention and furthering understanding, increasing employee efficiency and engagement, humanising the brand, emotionally connecting with audiences, creating loyalty and driving profits, to name a few.
Visuals can help businesses tell their stories. And if a picture is worth a thousand words, just imagine how much a video is worth.
According to AttendStar, online content that includes images receives 94% more views than content without. Visual content is also processed 60,000 times faster than text, and visual aids have the potential to improve learning by up to 400%.
You can create visual content for your business in a number of ways. Prioritise creating this content as a part of your overall storytelling strategy and watch your views skyrocket and your brand’s identity become more and more tangible. To begin, consider photography, video and live streams.
Photography (or other static visuals) can serve as excellent visual content for your online platforms. A simple way to start is to zero in on a specific theme or topic of your written content and find images or illustrations that reflect it.
Videos accomplish the task of photography to an even greater extent. Video content is dynamic and often more digestible to a casual visitor on your site. If faced with a three-page wall of text or a three-minute video, which would you rather engage with?
Live streams are a great way to connect with your audiences and tell your own story. You can put a face to your brand by hosting conferences or lectures on relevant topics to your business and streaming them online.
CMS Australasia offers services in the areas of media production and graphic design, among many others. Browse our website or contact us to find out how we can help take your business to the next level.